Nationwide Signs Deal For Series Sponsorship
Posted on October 5th, 2007 at 8:47 am by Editor
Posted on October 5th, 2007 at 8:47 am by Editor
Nationwide Insurance has signed a seven-year deal to become the title sponsor of NASCAR’s No. 2 series beginning in 2008. Nationwide replaces Anheuser-Busch, which has sponsored the second-tier Busch Series for 26 seasons. The series will be called the NASCAR Nationwide Series. The search for a new sponsor to replace Anheuser-Busch took nearly 10 months.
A deal with Subway appeared imminent in August, but never happened. That opened the door for Nationwide Mutual Insurance Co. of Columbus, Ohio, which presented an offer late last week. Subway also re-entered the picture, but NASCAR moved ahead with the offer by Nationwide.
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