Coors Light The New Official Beer Of NASCAR
Posted on September 25th, 2007 at 9:16 am by Editor
Posted on September 25th, 2007 at 9:16 am by Editor
Coors Light will announce Tuesday a $20 million deal over five years to become the official beer of NASCAR starting in January. Coors replaces Anheuser-Busch as the official sponsor. The new deal includes renaming the pole award to the Coors Light Pole Award from the Bud Pole Award. For Coors, the NASCAR deal also replaces its sponsorship of the No. 40 Dodge in the Nextel Cup Series.
No Comments » No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
Please keep your comments relevant to this blog entry: inappropriate or purely promotional comments may be removed.