Posted on June 27th, 2007 at 1:40 pm by Editor
Tony Ponturo, the vice president of global media and sports marketing for Anheuser-Busch, minces no words when talking about how badly Budweiser wants to remain as sponsor for the cars driven by Dale Earnhardt Jr.
“Every day I wake up that’s what I’m working toward,” Ponturo said this week at The Associated Press Sports Editors annual convention in St. Louis.
“When you have the most popular driver for the past four years, that’s something that we helped build. If, and underline the if, that ends up being impossible, we’ll talk about Plan B.”
Ponturo told that the company would sponsor one driver and one car going forward, seemingly rejecting the notion that it might move the Budweiser brand with Earnhardt Jr. and sponsor another car with another brand at Dale Earnhardt Inc.
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