AT&T Looking To Sponsor Busch Series
Posted on September 4th, 2007 at 2:00 pm by Editor
Posted on September 4th, 2007 at 2:00 pm by Editor
NASCAR’s search for a sponsor for its Busch series seems to have hit some snags, and it’s unclear if that has anything to do with the NASCAR battle with AT&T over its Nextel Cup sponsorship and NASCAR’s claims of exclusivity, which AT&T is challenging. NASCAR has a $30 million price tag on its Busch tour. One possibility – that NASCAR might persuade AT&T to take that Busch series sponsorship. AT&T’s annual media ad budget is $3.4 billion.
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